Measuring Relationships

I recently entered Chapter four of "Measure What Matters" in my social media class. According to author Katie Delahaye Paine, "the fundamental goal of public relations is to build and then enhance ongoing or long-term relationships with an organization's key constituencies." This section of the chapter begins to talk about measuring relationships.

Paine provides the credit for these steps to authors Linda Hon from The University of Florida and James Grunig of  The University of Maryland who worked together to write "Guidelines For Measuring Relationships in Public Relations".

Hon and Grunig identify six distinct and individually measurable relationship components:

1. Control Mutuality: The degree to which parties agree on who has the rightful power to influence one another. Stable relationships require one to have some control over the other
2. Trust: One party's level of confidence and willingness to open oneself to the other party.
3. Satisfaction: Each party feels favorably toward the other because positive expectations are enforced.
4. Commitment: Each party believes the relationship is worth spending energy to maintain and promote.
5. Exchange Relationship: One party gives benefits to the other because the other has provided benefits in the past or is expected to do so in the future.
6. Communal Relationship: Both parties provide benefits to the other because they are concerned for the welfare of the other. 

According to Hon, Grunig, and Paine, these are the six key components to measuring a relationship that everyone should follow. It helps ensure each party that they are communicating in the right way and building stable relationships. What do you think about Grunig and Hon's theory?