Hey everyone! I'm Ashley Ochsenhirt and I am a sophomore communications major with a minor in graphic design! My three loves in life: tennis, my dog, and Netflix. You will more than likely be hearing about those a lot! I hope you enjoy reading about my stories and thoughts, and I would love to hear your feedback.

Monday, February 27, 2017

How I Spent My Sunday

As I have mentioned in previous posts, I play for the Ohio Northern tennis team. We have both a fall and spring season, but spring is the one that really matters. Spring season is our conference season. This past Sunday, we played our first match of the season. My tennis team traveled to Hamilton, Ohio to play Miami University of Ohio. Miami is an NCAA division I college. Ohio Northern is division III if you didn't know. Competing at the division I level is the highest level of competition there is. Our coach decided we should play a school much better than us to give us good competition and experience to make us better. Miami of Ohio has won its conference title the last 17 out of 18 years. So needless to say, they are incredible.

If you don't know tennis, there are six singles courts that play and three doubles courts. I played the first spot in singles and doubles. I knew I was going to have to play the best on their team, which made me nervous already. The girl I played is Russian, super strong and a little over six feet tall. I was already intimidated just looking at her.

The match ended up being better than I thought. I lost, but I played a lot better than I expected. I could hang in there with her, and she didn't blow me off the court like I thought she would. She was an amazing player and clearly better than me, but I was proud of myself for how I played and giving her some competition I don't think she was expecting.

On a more serious note, the Miami of Ohio tennis team sadly had one of their players pass away over Christmas break. In her honor, we decided to wear red and white (their colors) ribbons.

In the end, our team ended up losing, but it was a great experience. Facing a division I team was something I needed to make me better. It is always good to play somebody better, worse and the same level as you. I am happy we got to make the trip over there and play Miami of Ohio. I learned so much about myself and my game.

Sunday, February 26, 2017

Why You Should Have a LinkedIn

In my social media principles class, we are entering the third chapter of "Social Media Marketing Workbook 2016". This chapter begins the topic of LinkedIn. LinkedIn is a form of social media with a bigger purpose than just posting pictures and liking posts. LinkedIn is a professional social media platform. Unlike how Facebook is all about friends, family and fun, LinkedIn is all about business networking.

LinkedIn consists of:

  • connection requests between people
  • introductions by one business contact to another
  • updates on one's profile, sharing news, events, and insights
  • learning sessions occurring on LinkedIn groups that discuss industry trends and technologies
  • company Pages and LinkedIn
The "virtual world" of LinkedIn mirrors the "real world" of an industry conference or trade show. 

Having your own LinkedIn profile is key if you are looking to get your name out there to businesses. Your profile consists of online resumes listing skills, education and interests. Profiles allow one individual to connect with another. It is similar to Facebook by being able to send friend requests, and once accepted and connected, you and the other individual can direct message and check each other's profiles. 

Another feature that LinkedIn has is being able to join groups. Groups are very important! LinkedIn has "break out" groups by topic that bring like-minded people together in a professional way. Companies also have their own LinkedIn pages. Individuals can follow companies, and by doing so, give permission to the company to converse. 

After reading this chapter, I realize how important it is to have a LinkedIn and suggest creating one to everyone. It is a good way to get your name and resume out there. There are many features on it that can help create the perfect profile for you while remaining professional. I will definitely be making myself a LinkedIn profile. What about you?

Thursday, February 23, 2017

Celebrity Social Media Is Fake

Have you ever looked at a celebrity's Instagram page and wondered how they get so many likes? They can post a picture eating a bagel and get thousands of likes. But, there is so much more to these simple Instagram pictures than meets the eye. I found an article from "E! News" giving the dirty secrets behind these celebrities and their social media platforms. Here's what I found.

1. Celebrity social media managers get paid six figures to craft those witty posts.

You may think Taylor Swift is the one sending out a good tweet, but in reality, it's someone that works for her. These are the types of people who keep celebrities in line, however it can backfire as well. If one tweet or picture is viewed the wrong way with hate, it makes the celebrity look bad. Jo Piazza, author of "Celebrity Inc." states that social media managers are "essentially the public face for the celebrities. It's immediate, fast-paced, and has to be perfect." 
(Notice the photoshop curve on the right side of the picture to make them look skinnier.)


2. Behind each photo is a hidden team of professionals. 

The one perfect picture of a celebrity on a beach strutting her bikini and looking perfect in every way is completely staged. A week's worth of photos are often crammed into one day. They have a rack of wardrobe, hair and makeup people, and any other touch ups needed ready to go. Celebrities will pay between $10,000 to even $100,000 just to make sure their pictures are perfect.

3. It's not the number of followers, but the number of engaged followers. 

Having millions of followers isn't enough for these celebrities. The demand now is for engaged followers. The ratio of likes to comments is what matters now. It shows they not only have many followers, but followers who participate on their page. Having a loyal engagement helps the popularity and brand of the celebrity. 

4. Beyond extra cash, celebrities need to feed Instagram to stay relevant. 

Celebrities realize that potential movie/music video gigs will go straight to their social media pages to consider them for the next big role. With big money at stake, they also want to find someone who will encourage fans and attract a lot of popularity. 

When is the best time to post? According to "E! News", the best time to post on social media is noon on the East Coast. That hits the 9 a.m. West Coast and early evening in Europe. There are also time limits set on the next post to let that post sink in.

Celebrities and their social media ties down to simply fame and money. After reading this article, it's now clear how much time, money, and help it takes to make one Instagram picture or one tweet perfect. I think this is insane and sad what the world of social media has come to. What are some of your thoughts on this? 

Tuesday, February 21, 2017

Why Social Media Marketing is Valuable

In my social media principles class, we recently moved on to a new book entitled, Social Media Marketing Workbook 2016 by Jason McDonald. This book is to inform about social media marketing, and give helpful hints and steps to succeed in this. It also includes step-by-step worksheets, and access to the companion with hundreds of free tools. In the introduction of Social Media Marketing Workbook 2016, McDonald highlights four key reasons that make social media marketing valuable. 

1. Social media is big. 

  • Facebook- over one million users worldwide and climbing
  • LinkedIn- over 350 million members 
  • YouTube- 300 hours of video are uploaded every minute 
  • Yelp or Google+ - nearly everyone goes here to check out reviews on local businesses

2. Your customers are on social media.

  • Facebook- all ages from teenagers to grandmas, business executives to flight attendants 
  • LinkedIn- most professionals are members
  • Instagram- many members posting pictures 
"By participating in social media, you can reach your customers where they hang out." 

3. Social media is free.
  • Access to their friends and family
  • Information on brands the users love
  • A lot of free ways to build a personal brand 
  • "Get shares" or "Go viral". 
"Free does not mean easy or no hard work involved."

4. Social media can reach not only existing but also new customers.

  • Stay in touch with existing customers
  • Be discovered by new customers
Social media is a huge help with the marketing world. It is easy access to current and potential customers. By simply sharing a post or checking their news feed, customers can discover new industries. I am excited to read more about social media marketing, and will be sharing more tips!

Meet Bo

If you have read through my 'About me' bio at the top of my blog, you should know I am crazy about my dog! He is my favorite topic and I show people pictures of him daily whether they want to see or not. I am sure my fellow dog lovers out there can relate. I figured it was time I introduce him to my blog!

This is my dog, Bo (the black one) and his brother Bentley. We found them on Christmas day of 2014. We were driving to my brother's girlfriend's house to visit with her family when we came across them and their mother helpless near a ditch. The mother ran away from us and we tried to stop her, but she was nowhere to be found. We picked up these two precious puppies and went around to any houses nearby asking if they knew who these puppies belonged to. All of them had mentioned they saw the mother around, but knew she was a stray. However, no one even knew she had puppies. Bo and Bentley were only five weeks old at the time of this picture.
My family was coincidently looking for a new dog at the time. However, my dad was not wanting another dog in the house. Once we brought them both home, we knew he would be the first to get attached and we were right. My brother's girlfriend ended up taking Bentley, and we kept Bo. From that day forward, he has been our little miracle and a true part of the family. 

He is now a big two-year-old and as spoiled as ever! When I think of home, all I can think of is how much I miss my family, especially my dog. I always think what a miracle it was that we happened to be driving by that street on Christmas, and they were placed into our lives. I cannot imagine life without him now! I would love to hear from my fellow dog lovers and any stories you have!

Monday, February 20, 2017

Snapchat Hack

Snapchat is one of the most popular social media platforms of our time. Snapchat consists of many different features and is continuously improving. Have you ever wondered how to change what your friend emojis look like? I can tell you how. 

You may be wondering what is a "friend emoji". An emoji is typically a symbol instead of a word as an illustration in text messages or on social media. Friend emojis appear next to a person's name on your Snapchat list. Friend emojis have different meanings, which can be explained in the picture below. 



These are the default emojis that come with your app. However, you are able to change them! I have known this little hack but I get asked daily how I did it. I figured if you didn't know this trick, it could help you change up your Snapchat!


1. Tap 'Settings' in the top right hand corner of your Profile screen.
2. Tap 'Manage' under the 'Additional Services' section.
3. Tap 'Friend Emojis'.
4. Tap the Friend Emoji you would like to change, then choose an emoji. 


Above is an example of what potential new friend emojis can look like!

I hope this helps you discover a new feature on Snapchat, or helps you figure out how to do it if you already heard about it! Friend emojis have made the app more entertaining, and even add a more personal feel. I usually switch it up according to the time of year. For example, mine are all Valentine's themed right now because it is that season. Who else knew about this feature and loves it as much as I do? I would love to hear your thoughts!

Tuesday, February 14, 2017

My Daily Routine

I thought I would change it up a bit this week! Usually my blog posts consist of "how to do something" or "steps to become something", but I figured it was time for something different and to kind of show a more personal side of me!

I want you to take a walk in my shoes as I explain what a basic day in my life here at Ohio Northern is like. 

I attempt to get up every morning around 8:00 a.m. I don't have class until either 9:00 a.m or 10:00 a.m everyday, so I guess that would be considered sleeping in for some people! I usually hit the snooze button about one or 200 times until I eventually realize I have to be productive.
I then slowly get out of bed, turn on my music, and start to get ready for class. This usually consists of me showering, blow drying my hair, and then doing my favorite thing, my makeup. I am a freak when it comes to makeup. It is what I spend the most time and unfortunately money on. It takes me around 15-20 minutes to do my makeup because I usually don't like it and then re-do it a few times! I then search for a socially acceptable outfit, get my stuff together, and head to class when it's time.

I'm not going to give you a play by play on what happens during class because you and I both know that you don't want me to talk about that!

After all my classes for the day which end around 3:00 p.m, I do any homework I have, binge watch some Netflix, and then eventually meet up with my friends for dinner.
As I had mentioned in a previous post, I play on the tennis team and we are currently in season, so I do have practice. Normal teams practice around three or four every day, but we practice at around 9 or 10 every night. We need to play indoors at this point in the season, so we drive all the way to Lima and play at a sports complex there. By this point I'm ready to hit the shower and hop in bed, but I am loading up in the car to go to practice instead. We usually get done with practice around 11:00 p.m or 11:30 p.m. So if you couldn't already guess, I'm always exhausted!

So, that is basically a typical day in my life during this point in time. Of course my daily routine does change when I'm off season and don't have as many things going on, but when I keep myself busy I feel better!

I would love to know if you do any of the same things! Only 11 days until my first match, and for all of us, only 87 days until it's officially Summer Break! We can do this!

I Have a YouTube Famous Friend!

After completing, "The Art of Social Media", I was debating on what I wanted to cover for this week's blog post about the book. I decided I would talk about something that has always been fascinating to me, however it is over shadowed because of all of the new social media that is most popular today.

I would like to talk more about YouTube.

YouTube is my absolute favorite form of social media. Even though it doesn't seem like a real form of social media, it is! A friend of mine is on Youtube with over a million followers and after hearing what he says about YouTube and reading it also in, "The Art of Social Media", I am able to get a better look into it and am excited to share with you what I have learned from reading this! 

Complete Your Profile in the "About" Section 
When you start a YouTube channel, of course you want people to view your channel and get to as many subscribers as possible. In order to achieve this, your potential subscribers need to learn more about you and your channel. That's when you would head over to the "about" section on your profile and fill that out with information you think people would enjoy reading about you! Also, don't forget to add your other social media accounts and links to them in your bio!

Create a Channel Trailer
A channel trailer is essential for your YouTube channel because it acts as a standard "welcome" when people visit your channel's homepage. This is also great for attracting more viewers to your channel.

Create an Intro and Outro
An intro and outro is a short clip with a jingle and your picture or logo. I have noticed this in any successful YouTuber's videos including my friend's channel. It is catchy and looks professional.

Organize Your Content
Channel sections allow you to customize, organize, and promote your YouTube channel.
Go to channel home tab > click on "add a section" to do this.

Respond to Comments
This seems to be a hard job for the people who are successful on Youtube. I know that my YouTube famous friend, Cole, has trouble with this. Having over a million followers means you won't be able to respond to everyone. However, responding to as many as you can gives good feedback to your viewers and shows you care. It is how popular YouTuber's build their followings.

By following these steps, you could build a great YouTube channel yourself! I hope these tips helped and I would love to hear your thoughts and any YouTube experiences you have had!

Also, follow my friend, Cole LaBrant on YouTube!
Cole&Sav






Thursday, February 9, 2017

Hacking and Catfishing: What Are They and How Do You Prevent Them?

For a number of years now, hacking has been a problem within our technology world. Now that technology is getting even bigger and growing into things like social media, hacking is easier and more common. Hackers have been able to figure out ways to steal your information and even watch you from your webcam. Thankfully, there are ways that these can we prevented and you can keep your information safe online.

Catfishing is also a major problem that has escalated in the last few years. This is where a person will create a fake profile in order to lure somebody into what they want. This can either be romantically or for money purposes. Teenagers have fallen the most victim to it now because they are so vulnerable.

Personally, I have dealt with being hacked in the past, and now that I have these tips, I know how to keep my information safe and know that there are ways to prevent it from happening again. Allison Ditch and I were curious on this subject and wanted to share our findings on this matter. This podcast we created will discuss all of the basics of hacking and catfishing while providing real life examples, and give you steps on how you can keep yourself safe so that this hopefully won't happen to you.


Feel free to listen in to learn more!


Tuesday, February 7, 2017

Steps to Become a Basic College Kid

Think back to when you were in high school and you had so many expectations about college. You probably thought life would be easy, you never had to go to class and still get an "A", and you could be lazy and not have mom yell at you for it.

Wrong. These are not completely true and I learned that pretty quickly! However, there are some steps you can take in order to achieve your high school self's idea of college.

Step 1: Download Netflix.
This is the first step you should always take to be a basic college student! Netflix is a life saver and will get you through the long days. Some shows I recommend are Gossip Girl, Stranger Things, and Grey's Anatomy. There are a lot more things Netflix offers like documentaries, movies, T.V shows, etc. If you get this app, you are one step closer to a good college kid!

Step 2: Buy Ramen Noodles and Easy Mac.
Here are two examples of basic college foods. Because we are college kids, clearly we don't have money to throw around, so getting something cheap like this that is quick to make and convenient is a great thing to have!

Step 3: Buy Comfortable Clothes.
Unlike high school, you can basically wear whatever you want. Take advantage of this! It is a lot harder to get out of bed when you don't have mom forcing you to, so looking your best every day more than likely won't be the case. Buy yourself lots of comfortable clothes like T-Shirts, leggings, and sweatpants to make it to class in time and comfortable the whole day! 

Step 4: Stay Up Studying.
Every college kid knows that studying is important and necessary, but a lot of time procrastinating happens too. Every college kid can admit they have stayed up atleast one night all night studying for a test the next day. This will happen. You will have to cram in studying and projects a few times, but in college, your sleeping pattern will be way off!

I have done all of these! Does that make me too basic? Being in college is fun, but not always easy. But I have found some of these things as not only stereotypical, but true. Let me know what you think!

How To Succeed in Social Media

Have you ever gotten on your social media and noticed that someone you know has a million followers and you can't figure out why? Or have you seen somebody beg you to share their post constantly?

This is not how you approach social media.

Here are a few tips and tricks I've learned according to The Art of Social Media on how to avoid being that person!

1. Don't Be an Orifice. 
"If you can't say anything nice, don't say anything at all." This is one thing that bothers me the most. If you don't agree with what somebody has to say on their own social media, don't harass them by constantly disagreeing with what they have to say. This just starts unnecessary tension. In order to avoid this, you can either unfollow the person you don't agree with, or just move on down your newsfeed and don't bother fighting with them.

2. Don't Tell People What to Share.
This is almost one of the most clueless things you can do on your social media. This follows under the same category of just unfollowing the person. If you don't like what they share, or if they keep asking you to share their post, just unfollow them. It is not against the rules to do this, and they will take less offense to an unfollow than an argument. Let them do what they please on their own social media, and unfollow them. "The Internet does not revolve around you."

3. Don't Buy Followers or Likes!
As I mentioned earlier, I'm sure there's times when you see someone you know with a million followers and wonder how that happened. This is called ghost followers. The same goes for paying to get likes. This defeats the point you are trying to get across. It may seem like people care about whatever you have to post, but in reality, it's just fake people who aren't even looking at what you are trying to really put out there. The only exception to this being okay is by paying to promote Facebook posts or Pages.

These are just a few of the advice that, The Art of Social Media, provides to show its readers how to avoid looking clueless on social media.

I'm sure we have all seen this happen, and maybe even some people are victims of it. But thanks to The Art of Social Media, we now know how to avoid these awkward situations!

I Joined Twitter!

Recently, I have decided that I would finally join the bandwagon and get a Twitter. Being in social media class has opened me to the idea to get one because I feel like I should get involved with as much social media as I can to understand it better. I never had a Twitter before, because I figured it was just one more thing that I had to worry about, and one more thing that consisted of constant arguments and fighting.

So, with that being said I am happy to announce that I finally joined the Twitter family!

I have discovered a lot of things since I recently joined Twitter.

1. It's more confusing than I thought.
I know this seems kind of crazy and that Twitter should be self explanatory, but I got on and had no idea where to even start. Anytime you get a new social media app, you have to start from rock bottom. I had no followers and didn't follow anyone. It takes months even years to get a lot of people to follow you, and reach the ideal "follower count". I am currently at 32 followers, and I follow 72 and I am okay with that for it only being day two. I am hoping to figure this thing out soon, and maybe get a few more followers along the way!

2. Hashtags "aren't cool".
Clearly, Twitter is known for its hashtags. When I first downloaded my app and went to add my first tweet, I started to put some hashtags. According to my friends, hashtags "aren't cool anymore". Of course I reminded myself of what The Art of Social Media had to say about that. You can get so much more out of Twitter and getting your tweets seen by using the hashtags. I am still yet to use them, but I know they will be more beneficial!

3. It's addicting.
I never would have guessed I would actually be into Twitter. I figured anything that I saw on it, I would just see on Facebook or Instagram. However, I was proven wrong. It is not as much hate, and people are more personable. I am still fairly new, so I'm sure there will be hate I will eventually see. I also find myself constantly looking at articles and five minutes turns into five hours on it!

I'm happy with the decision to get Twitter, and I would love to hear any stories you guys have about it!